Design for Business

25th August 2016

Innovative product design can reduce production costs and improve selling power, and a strong brand identity delivered through effective design can support investment in product and service development by offering differentiation and competitive advantage.

Delivered by Invest NI and part funded through the ERDF programme,  Design for Business will help businesses to respond to new market opportunities and generate new product ideas. Support will include one-to-one consultations and interactive workshop sessions with professional design consultants.

In this case study Peter McConvey, Director of The Signature Works, explains how, with the help of the Invest NI Design programme, they rebranded, increasing sales and turnover and making design a central part of the organisation.